What did Law Firms say about the Matrix247 Breakfast Briefing Seminars in September?

  • 03/10/2022

Insightful, Interactive and Educational…

Over 50 law firms across the North West attended a series of briefings held in Cheshire, Manchester and Lancashire addressing How to improve conversion ratios of new enquiries to client instruction

Law Firms attended include; Swayne Johnson, CFG Law, HM Legal, Aaron & Partners, Jollifries, Beswicks, SAS Daniels, Taylor Brown, Moss Haselhurst, Oliver & Co, Olliers, Stephensons, Weightmans, Bromleys, Myersons, Slater Heelis, Express Solicitors, Farleys, AFG Law, Forbes, Bond Turner, Galmins.

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Covering the direct link between law firm culture, client experience, legal tech, and cash flow, the event gave delegates crucial tools to help their law firm increase conversion rates and consequently, add profit to the bottom line.

Further to the mystery shopping of 256 law firms, 80% of law firms surveyed claimed they deliver a ‘superior’ customer service, yet only 8% of the public actually thought these firms deliver a ‘superior’ customer service.

Keynote speakers at the seminar include Head of Culture and People at MAPD group, formally Jackson Lees, a 350 staff law firm who has successfully taken a welcome team of new enquiry handlers from two staff five years ago, to now over thirty, providing top tips to other law firms. Along with CEO of WHN Solicitors, operating across eight Lancashire branches and winners of Red Rose Professional Services firm of the year through their proactive approach to law firm culture.

Other speakers included Insight6, providing benchmarking and statistics on why the initial client experience directly impacts all conversions ratios, leading to Matrix247 exploring the tech available to assist in greater conversions ratios and tracking ROI.

Professional Choice Consultancy illustrated the cost of getting it wrong on bottom line profits and leading accountants, WR partners and PM&M provided valuable tips to manage cash and access R&D Grants

So what’s the answer to resolve and make significant, improvements to conversions of enquiries?

Omnichannel legal tech!

Victor Lisowski, Head of Strategic accounts for 13 years at Matrix247 explored how law firms are using omnichannel to improve their conversion ratios from 20% to 60%. The technology helps manage all enquiry channels, from Facebook and Instagram to phone calls and email. Integrating with case management systems, the tech provides automated reports that:

  • Tells you how much profit is made from your law firm’s marketing spend
  • Per marketing channel
  • Per month,
  • Per department


This enables the managers/head of departments to take the right steps and make the right decisions for the culture of your law firm and increase financial growth.


Interested in finding out more about the event and how we can help your law firm? Contact Victor Lisowski at [email protected]

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