mmadigital launch ‘game changing’ website for law firms

  • 04/06/2014

MMA Digital




mmadigital launch ‘game-changing’ website for law firms to offer video-based online legal advice

This month, mmadigital, the online marketing agency for the legal sector, launches the Free Legal Advice Centre – the UK’s first online legal service offering consumers advice and guidance purely by video.

The site provides a one stop shop for quality legal advice through access to informative, plain English video guides covering the full range of legal disciplines including personal injury, employment and private client.

Free Legal Advice Centre is designed to help law firms reach an even wider audience by providing a platform that easily connects modern consumers with modern lawyers. Consumers use the site to find advice on their legal issue by browsing the law firm video library and, if they wish, contact their preferred firm directly for further advice.

Dez Derry, CEO, mmadigital explains: “Consumers use of online video is now mainstream and brands are harnessing the power of video to engage with new audiences. Consumers stay longer on websites where they have viewed this kind of content and are more likely to make purchases as a result. The Free Legal Advice Centre will revolutionise the way consumers buy from law firms, giving them access to lawyers providing straight-forward advice and guidance.

“We already have interest from a range of firms who see the benefits of connecting with consumers in this way and the potential for strong lead generation. We are keen to grow the site, getting more firms on board, and are putting significant investment into the platform with the ultimate aim of making Free Legal Advice Centre a leading consumer brand.”

mmadigital is making a considerable marketing and PR investment in the Free Legal Advice Centre. All videos will be fully branded, with any leads going directly to the firm, giving them the ability to clearly measure return on investment.  Videos on the Free Legal Advice Centre will also achieve favourable rankings on search engines and provide opportunities to drive traffic to firms’ sites via social media channels.

Long term, mmadigital plans to create a comprehensive video library fully searchable by discipline and location.

Featured videos are categorised into three areas, namely: client testimonials, advice or promotional.

So far over 30 law firms have signed up to feature on the site. mmadigital is now inviting law firms to submit video content to appear on the site for free, for a limited period, and should contact Dez Derry at mmadigital to find out more: [email protected]