Will Bank Transformation

Will Bank Transformation (WBT) is a service that was introduced in 2025 to help busy law firms meet their duty of care to their existing Wills clients. Simply put, WBT quickly turns a negative into a positive for law firms and their clients.

The negative for most Private Client teams is the difficulty they have in maintaining contact with their existing Will Owners. The unique nature of the relationship and client profile makes ‘normal reach out’ increasingly problematic as time passes. As one managing partner put it,

“the reputational cost of reaching out to deceased clients makes the risks of meeting our duty of care too great”.

WBT addresses this issue. Starting from both physical documents and electronic registers (typically extracted from a PMS) we isolate deceased and uncontactable client records to establish a base from which outreach campaigns can be driven.

We can then help firms to deliver outreach campaigns that encourage will owners to do a ‘Will Check’ to reassure themselves that the provisions they made are still correct.

Value we deliver

As a result of working with WBT firms are able to:

• Significantly increase the relevance and asset value of their willbank
• Open up a new fee income stream from meeting the need to update
• Meet their duty of care to their existing clients   

We recognise that most private client firms are operating at close to capacity and so WBT is able to incorporate all aspects of:

• Data extraction and validation
• The Reach Out campaign – concept, personalisation, delivery and tracking
• Inbound Responses – website and telephone including tracking
• Resourcing the ‘Will Check’ service in line with agreed criteria

WBT is designed to help busy private client teams to meet their duty of care without all the hassle. We work on the firm’s behalf, enabling their experts to focus more of their time on meeting clients needs

Why should firm’s care:

• Read ‘Inheritance Timebomb’ – according to the Association of Lifetime Lawyers, only around 25% of 45 – 55 year olds with a will have updated it
• Read ‘Duty of Care doesn’t end at file closure’ – the case for proactive engagement to generate value
• Read ‘Your Will Bank is an Asset’ – most firms do not leverage their will bank in their balance sheets. Why?

Organisations including Certainty and Estate Research are actively promoting WBT to their clients.

Firms including MLP Law, BLJ, WHN and Rowlinsons are taking advantage of WBT.